| Despite all the
publicity on the growing number of court cases
and liability judgments, the majority of clients
don’t start doing business with you with
the expectation that they’ll one day see
you in court. Yet, just as many marriages begin
“till death do us part” and end in
divorce, many business relationships turn sour
somewhere along the way.
And, as with marital difficulties, many experts
agree one of the key reasons is a lack of effective
communication. All professional relationships
need to begin with some clear communication of
basics:
- A thorough understanding
of the client’s expectations
- The services you intend
to provide and their cost
- The possible outcomes
and
- The procedure for resolving
disputes.
All of these matters should be addressed in
writing!
Although these are considered basics, they’re
often overlooked. And, once the client begins
to feel pain or anguish over a situation, it’ll
be too late to point out that you both should’ve
understood the possibility of failure up front.
Emotions must run their course. But don’t
make matters worse by trying to deal with those
emotions in a confused atmosphere of conflicting
expectations. Make sure all employees are clear
up front with clients and establish a good paper
trail of agreements, conditions, and procedures.
Good records set clear delineations before a
relationship begins, and they retain their effectiveness
even when not repeatedly discussed or revisited.
They create the right parameters for liability-free
relationships. Make sure your associates are papertrained |